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Interactive Session Focus

The "Risky Business or Strategic Advantage? GenAI Chatbots in Rx Promotions" webinar will help pharma marketing and regulatory teams understand how to use GenAI chatbots compliantly and avoid the traps of real-time publishing. You’ll learn:
 
  • Use cases for GenAI chatbots in pharma promotions
  • Assessing risk—what to consider
  • Strategies for mitigating potential damage ranging from brand credibility to adverse outcomes
  • Handling “submission prior to first use” requirement
  • Creating low-risk and regulatory-compliant GenAI content

Plus, Jason will answer audience questions, filling a current gap in access to OPDP. Seating is limited, register now.

Speaker

Jason
Jason Cober
Former Lead Project Manager
FDA | OPDP
 

Jason Cober is the former Lead Project Manager in the FDA’s Office of Prescription Drug Promotion (OPDP). Jason joined the FDA in 2008 and served in this role from 2016 until 2025, working closely with industry on digital, modular, and GenAI content submissions. He has over 15 years’ experience with the agency’s electronic Common Technical Document (eCTD) specification and guidance development. At OPDP, Jason led the office’s eCTD outreach efforts, supporting industry compliance and regulatory clarity for promotional submissions.

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About the Insider Insights Webinar Series

Hale Advisors developed the Insider Insights webinar series to fill the OPDP information and access gap created by the April reduction in force (RIF). The series focuses on essential pharmaceutical advertising and promotion compliance topics, with each session delivering critical information and insight along with a 30-minute forum for audience questions.

Presented By

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Hale Advisors is a consultancy focused on marketing governance for the life sciences. Hale Advisors has created the industry's best practice for managing ad promo regulatory risk while creating organizational readiness for innovations like omnichannel, modular content, and GenAI. Founded in 2010, Hale Advisors has worked with 18 of the top 25 pharmas. Learn more.

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